About the job
This role is perfect for someone with a strong entrepreneurial drive and proven commercial acumen, ideally from a B2C setting. Whether you've helped build and launch products in a start-up or scale-up, or led commercial initiatives for digital products within a larger organization, you combine strategic thinking with effective project management.
This is a pivotal commercial role in Falck. You'll be responsible for driving the market success and delivery of our new digital offering, and for shaping and delivering future digital products that matter.
Your primary focus will be the commercial management and project oversight of our first fully digital healthcare offering to consumers. You'll ensure successful go-to-market strategies, manage project timelines for updates and feature development, and proactively address challenges (both commercial and operational). You'll be the go-to person for driving commercial outcomes and project execution. You'll track commercial performance and report results to senior management, helping steer the product's market success with data and insight.
At the same time, you'll play a key role in shaping the broader commercial strategy for our digital health portfolio in the future.
What you'll do:
- Drive the commercial strategy and go-to-market execution for our current digital health product
- Lead and manage timeline for the development and rollout of new features and improvements across the customer journey for our digital health product
- Own the commercial roadmap and drive market performance against KPIs
Collaborate extensively with internal teams (Customer Sales, Customer Service, Physicians, IT, Legal, Marketing, Digital, etc.) to ensure seamless commercial launch and service delivery across a large organization. - Gather market insights and user feedback to inform commercial product decisions and strategy.
- Define commercial product strategy and priorities in close collaboration with Commercial Management.
- Report on commercial product performance, project progress, and market insights to senior leadership.
- Ensure alignment and manage expectations across a complex stakeholder landscape, balancing commercial needs and organizational ambitions.
- Be involved in expanding partnerships and B2B opportunities.
About you
You're not just experienced—you're pragmatic, curious, and deeply motivated to drive commercial success for health through smart digital solutions.
You bring:
- Proven commercial and go-to-market experience, ideally from a B2C setting, with a track record of launching and growing digital products or services
- Strong project management skills, with the ability to lead initiatives from conception to successful delivery, ideally with some experience using agile methodologies
- Extensive stakeholder management experience from larger organizations, adept at aligning diverse interests and driving consensus across various departments (e.g., Sales, Marketing, IT, Legal).
- A good basic understanding of digital products, ideally app-based
- Strong operational focus—you're comfortable with managing commercial initiatives and digital products day-to-day while keeping things moving forward
- Fluency in Danish—spoken and written
You are:
- Entrepreneurial in mindset—driven by ownership and eager to build things that matter and achieve commercial results.
- Structured and hands-on—you know how to get from idea to action and manage projects effectively.
- A confident communicator across all levels—from commercial teams to senior leadership.
- Excited about the opportunity to build meaningful health products with significant market impact in a large, mission-driven organization.
About us
You enter an ambitious and dynamic team in our consumer business (Direct care) where you will work alongside our other commercial managers in healthcare, patient transport, and road-side assistance.
Helpfulness is great, and interdisciplinary cooperation is in focus, especially in this role where your extended team is all the people working on the project across the larger organization.
In Direct Care we hold ongoing social activities and consume an excruciating amount of cake, while there is also room for family life and immersion in the tasks.
At Falck, we translate care into action! We are driven by care, we build trust and together we create more value – these are our Winning Behaviours. Our Falck Culture.
Contact
We process applications on a continuous basis, which is why we encourage you to upload your application and CV as soon as possible.
If you have any questions about the position, please contact: Head of Commercial Management B2C Healthcare Direct Care, Cecilie Oest-Jacobsen on cecilie.oestjacobsen@falck.com
We look forward to receiving your application.
Careers with real life impact
Falck is an international organisation of diverse professions and we offer a range of opportunities with the aim of providing our employees with fulfilling work lives.
At Falck you build your career with a global provider of emergency response and healthcare services. You have the opportunity to develop, learn and advance across positions and markets. Behind the desk or on the road, your every action helps us to be there when people need us. That’s why a career at Falck impacts more lives than your own.
At Falck you will be working with professional colleagues who act with care at heart.
Here you have thousands of colleagues always ready to step in with help and support when you need it. We have different skills and personalities but we all act with care at heart. With empathy and professionalism, we care for people in need, for each other, our company and society.
We want to help people live safer and healthier lives and not just today, that’s why we are building a Falck for the future. A company where you have the support, training and equipment you need to do your job right and make a difference for communities around us. This applies whether you make split second decisions to save the lives of others or your work supports those who do.
Our colleagues are committed to care, we care about what we do, who we work for, who we provide our services to and the people we work with. Quality and ethics take priority in everything we do. We bring value to society and people in need, by being there when they need us.
Do you want a career with real life impact?