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Falck Global Assistance strengthens its commercial organisation

​Falck Global Assistance appoints a new Global Commercial Director to strengthen its global commercial activities. Furthermore, this is a strategic step towards entering the next level of ensuring a sustainable foundation for future growth.


As of 17 August, Jan Madsen takes on the position as Global Commercial Director in Falck Global Assistance. In this positon, he will be heading all commercial activities and enter the global leadership team of Falck Global Assistance. Jan Madsen is a highly experienced profile within the insurance and assistance industry. Further, Jan has a strong track record within bespoke risk management and response solutions for global companies securing the wellbeing of their human assets. Jan has held several executive positions and has worked in external boards on a global scale, e.g. Bupa Global, Munich Re and IHI Denmark.
“Bringing in-depth knowledge and vast industry experience to our business, the recruitment of Jan Madsen is a strengthening of our global commercial focus and team as well as an important factor for the growth journey we are on in Falck Global Assistance. During recent years, our business has gone through a fast-growing development, and with Jan heading our commercial activities we are now ready to accelerate our development and growth further. In addition to his valuable experience and industry insight, Jan shares our beliefs of customer-centrism, innovation, first-tier products and service delivery,” says Daniel Hummel, Managing Director in Falck Global Assistance.
​Since its establishment in 2009, Falck Global Assistance has experienced rapid growth. Today, Falck Global Assistance is on a global growth journey with the aim of providing high quality products and services worldwide. Falck Global Assistance now has own emergency response centres in Denmark, Norway, Sweden, Spain, US, India and China.
Through strong collaboration with our customers, Falck Global Assistance assists 6 million leisure and business travellers each year. The strategy for future growth is set, and we will continue to pursue growth in the years to come. We believe ensuring a sustainable growth foundation will contribute to this ambition but it will also, and not least important-ly, support our ability to continuously making leisure and business travellers feel in safe hands – before, during and after their journey.
Jan Madsen’s vision to join Falck Global Assistance is clear: "I have with interest followed the development of Falck Global Assistance the last couple of years, and I have been very impressed with the pace with which the company successfully has gained a strong foot-hold in the market by offering a strong purpose, ambitious leadership and dedicated peo-ple. It is with excitement and respect that I now join Falck Global Assistance. I will do my best and bring all my experience into play to valuably contribute the future journey of the company", says Jan Madsen.
​Falck Global Assistance is a part of Falck Group that offers worldwide rescue services.

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Falck Global Assistance, Sydhavnsgade 18, DK-2450 Copenhagen | CBR: 38049399 | email: | tel: +45 70 25 04 05